How is the score calculated?

Each of the 25 checks carries a weight reflecting its real ranking impact — primary category and review signals weigh most, cosmetic items least. The score is the weighted percentage you have completed.

Is this checklist enough, or do I need an audit?

The checklist covers what YOU can verify by hand. A full AI audit also compares you against the 10 competitors actually outranking you — run one free with a GrowMe Locally account.

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Local SEO Checklist — Interactive, 25 Weighted Checks

Work through it with your Google Business Profile open in another tab. Each check is weighted by its real ranking impact, and your progress saves automatically in this browser.

Tick what you've already done.

The checklist covers what you can see.

The free AI audit covers what you can't: how your listing compares to the 10 competitors actually outranking you — categories they carry, review velocity they keep, services they list that you don't.

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Keep going: Make your review link · Category selection guide · Your industry's tactics