How the pricing works
There are two separate things you can pay for, and most businesses only ever need the first. The one-time
unlock covers applying every approved change to a single listing — categories, services, description, title,
FAQs — through Google's official API. It is per listing rather than per change, and once those edits are on
your profile they stay there whether or not you remain a customer.
Subscriptions exist for the work that repeats. Rankings drift, competitors add categories, reviews arrive at
inconvenient times and a profile that has not been touched in a year starts to look abandoned to Google. If
you want daily rank checks, weekly coverage maps, drafted review replies and scheduled posts running without
you remembering, that is what the monthly plans buy. If you just want a neglected listing brought up to
standard and then left alone, you do not need one.
The audit is free in either case, and it is a real audit rather than a teaser — you see every recommendation,
including the exact categories and services you are missing and which competitors already have them. Paying
only decides whether the platform applies them for you.